How Can a Marketer Best Plan for Long Term in Mobile Devices?

With technology rapidly growing in today's market, it is crucial to stay on top of the newest devices and applications. Focus on what is currently out there and also what is to come. Keeping up with the constant updates will allow you to target your audience in a more efficient way and will also assist your strategies. Hone in on your preparation tactics and see where there can be some improvement. Research and prepare on what's to come.

Investment in a long term plan will generate returns as the social networking sites open up more and more opportunities related to mobile brands. Put value into your investment. Put interested value in offering experiences across the different the mobile channels to ensure the most success. Give it some thought and insight so that the information is valuable and worthwhile. Translate all of your content to be read on a mobile device with a noticeable call to action and contact information. It is important to translate the content because more and more customers will be using and conducting searches with a mobile device. They want to search for your business as quickly as possible and that is most often on a mobile device.

Make sure that the search and social networking pages work locally on their mobile devices. Every single detail needs to work when the customer clicks on the page. Be aware of what the customers are trying to look for the most on your site using their mobile device. Use different tools to find out this information. Once you find out what they are searching for the most, capitalize on it. Update the information and provide your customers with new and fulfilling information that will suite their appetite. Because more and more people are continuing to do business on their mobile devices, it is crucial that your company is prepared for everything. Accept the challenge and strategize in every way possible. Make a list of what could go wrong and offer solutions.

Most everyone today has a smart phone. If they do not, they are planning on getting one. Not only that, but the technological companies keep updating the current version to a newer one. This is why you constantly need to check and update your site and your content. Keep your focus on usability in regards to a mobile device. Your company along with others need to capitalize the social factors of the mobile devices because it is very easy for people to use and very easy for those individuals to share the content that is surfacing on their phone. Get ahead of the game and start incorporating mobile device features with your business practices. You can also incorporate your site with the best web videos from the best video production company. Cater to public by transforming your site information in a way that works for any sort of mobile device. Whether it is a smart phone or tablet, be sure to do it for both. Your main goal is to generate more clients and improve your company.

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What Kinds of Web Videos Are There?

As web videos increase in popularity, you're probably wondering what style of web video is most appropriate for you or your business. Web videos are not only a great marketing tool, they are an excellent way to add personality to your website. But it's very important to consider the purpose of your video before you work out what style you want to make. Here are some of the types that have taking over our computer screens over the past couple of years.

Piece to camera

This kind of video can be filmed on a webcam. Typically low budget, these videos can either be amateurish or immensely effective marketing. They involve one person speaking to a camera about a topic. An amateur piece to camera web video might be a response to another person's video or something that's happened in the news. Conversely, they can be a great insight into the person behind the video. There are lots of "vloggers" - video bloggers - who release web videos weekly or a few times a week. These can be a great way to show off your personality and give your website a bit of flair.

Interview

Interview web videos make for engaging viewing. Interviews can be conducted with industry specific people that your viewers may find interesting or useful. They are also a good way to do cross promotion. Interviewees will likely share the end interview with their friends and there will be potential for you to be interviewed on their website or at the very least promoted on their various social networks, which can only be a positive thing.

Explainer

An explainer or explanatory video is often animated. They are useful videos to explain products that don't really lend themselves well to text, which is why animation is usually used in these videos. Explainer videos are very useful for websites, apps, web products or internet services.

Introductory or demo

Similar to explainer videos, these videos serve the purpose of introducing products, businesses or services. Whether these are live filmed or animated, they are becoming an essential for businesses. They act as very useful PR and marketing.

Product demonstration

These are becoming commonplace on retail websites. Statistics have proven that visitors to retail sites are 64% more likely to purchase items after viewing a product video. These videos can simply be added to a product page, showing how a product is used or briefly how it works.

Webinar

Webinars are a great way to instruct or teach audiences all at once. A webinar usually involves a presenter, somewhat like a university lecture, and a live chat. The main benefit of a webinar is that it allows audiences all around the world to connect with the presentation, ask questions and really engage with the content.

Advertisement

These are generally the same as what you would see on television and in fact, many big brands ensure that their television ads are uploaded to the web at the same time, if not before they are broadcast.

These are just a few of the different types of web videos that are emerging as this exciting new field of digital marketing becomes more and more popular. What kinds of web videos do you use? What web videos do you think are the most effective for marketing?

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How to REALLY Sell With Video

Most businesses, when they want to sell with video, go one of two ways.

They either become pushy and start hawking their stuff like a bad used car salesman.

Or, they give and give and give and never ever ask for the sale and then wonder why no one buys from them!

Neither method works! Here's how to REALLY sell with video:

The Almighty Script

Choose ONE piece of information that you'd like to share with your viewers. Make that piece of information something that they ask you about over and over again! That means they have a lot of interest in that topic.

Focus your script writing on that topic and that topic alone. Repetition is important. Use a friendly tone of voice when going through each section of your script so that you do not appear obvious, and remain engaging throughout each video.

Use bullets which highlight your main points so that viewers can read and listen at the same time. Use these bullet points whether you are doing screen casting or whether you're doing an on-camera video.

Be Brief

Internet videos must be short and to the point. Viewers usually watch more than one video during their viewing time, and you greatly increase the chances that your video will be watched in its entirety if it's no longer than 5 minutes. Longer videos - which are engaging - CAN get many views as well, but they're more challenging for a beginner.

Get Your Timing Right!

Don't introduce your offer right at the beginning of a video! That's like asking someone to marry you on a blind date. Whoa! Most gals and guys start running for the door when you do that!

Focus instead on providing information that is important to THEM right from the first opening second of your video. Remember, build the know like and trust factor first! See my blog post Never Ever Start a Video This Way for more details.

Be Engaging

Engaging with your viewers virtually immediately draws them in and gets them interested. Ask questions. Encourage them to comment and interact with you in your videos. Consider which tone of voice you want to use as well when delivering your message.

Appropriate music can also help capture the attention of your audience. (Just make sure you have the right to use that music!)

Don't talk at your viewers, talk TO them. Encourage them to take action at the end of each video. Be specific in that ONE action that you'd like them to take. Don't confuse them with multiple calls to action.

Practice, Practice, Practice

If you follow these tips you should be able to create effective, engaging business videos that will attract more viewers. Video marketing does take some practice, but with a system, and some practice, you WILL get more and more comfortable with the process.

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Knowing More About Video Marketing Statistics

With the advancement in technology, quite a number of business organizations have taken the big initiative of marketing their products to the general public. A good example of such an initiative is video marketing. This is a good method of advertising goods and services produced by a given organization. With the help of the internet, video marketing involves provision of videos of given products for viewing by potential customers.

These video clips are either placed on DVDs or uploaded on the internet. the latter is the most efficient way of ensuring a large viewership taking place at a go. In this context video marketing comprise an individual explaining to the target group how the product being advertized is essential and worth buying.

The skills of a marketer thus come in handy since the convincing power has to be great. As the coverage takes place, one has to ensure that clarity is enhanced in order to reach the intended group with ease. No single person should have problems in understanding the context of the video marketing.

In coming up with a good document, various factors need to be taken into consideration in order for the video marketing statistics to be effective and achieve the intended purpose. Being able to able to interpret this will make your life so much easier.

Language Usage

The most essential factor is the language being used. This is the form of communication that needs to be familiar to the target group. If the natives of the given place understand English then, the video should be in English. in addition to this, simple words incorporated in the video have to be easy to understand and well pronounced.

This aspect increases the viewership and attracts more customers to the product or service being advertized. The true reflection therefore will be in terms of sales if this is done successfully.

Mass Distribution

Another key factor in video marketing is the means of distribution or relaying the intended message. It can either be by the internet or manual distribution. These two methods will matter well depending on the cost which is also a factor and a determiner on the success of the video. On the internet quite a large number of people will view the video as compared to distribution to each and every person.

Moreover, dealing with how many people will view the material comes in handy.

Costs Involved

The cost of producing and posting videos on the internet is relatively cheaper as compared to that of producing tapes and DVDs and distributing them to people.

As times goes by, a lot of business analysts view video marketing as a good way of advertisement. If the script is produced well, there will be increased number of sales and orders once the appealing and catchy view has been brought out.

In this manner, the results to be expected are great and really give organizations using them a substantial amount of reaping the fruits of their labor once it's successful.

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5 Keys to an Effective YouTube Marketing Strategy

As I've shared with you in the past, there are quite a few video sharing platforms available to us these days. And yet, YouTube still remains the number one site since it has the largest community.

YouTube also has several free and easy to use tools which you can access right on your YouTube channel. This makes it easy for you to promote your business and increase your visibility online.

Here is a quick overview of 5 tools which should play a key part in your YouTube marketing strategy:

#1: Video Analytics

YouTube allows you to look at video analytics for your videos on their site and even to download more advanced reports that can be imported into Excel. You can view data for certain date ranges, world views from YouTube Insight, world referrers, and video demographics. It's easy to figure out your viewers' ages, gender, location and to determine how popular each of your videos are with this information. And guess what? It's free!

Simply click on the little graph button next to the number of video views on any of your YouTube videos.

#2: Tagging

Tags - I like to think of them as keywords - are a vital part of optimizing your video for search engines. Pay close attention to the tags you use for each video and make sure your tags are relevant to your content.

A great way to come up with effective tags is to start a search within YouTube for your topic and see what terms pop up in the drop down box. Those terms which are popping up are ones that you know are already being searched within YouTube, so they are great to use as tags as well.

Take it a step further and select a few videos which are high in the rankings for the tags you want to use and see what additional tags they are using. If these keywords are appropriate for your topic also, use them!

Using keywords in your title is also VERY important for SEO purposes. Use those keywords in your title which you KNOW you audience is looking for.

#3: The Share Button

It may sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to share videos via embedding, tweeting, sharing on Facebook, or simply e-mailing the video link. Gmail users can even play YouTube videos right inside their e-mail. The Google Plus link allows you to watch videos with friends by using the hangout feature as well.

Even though all these feature are right there next to your video, you STILL have to encourage viewers to do the sharing. They are distracted and likely won't think of doing it themselves.

#4: Upload a Transcript of your Video to YouTube

This is where you are going to be so happy you wrote a script!

As you know, the audio portion of your video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn't exist right now. I do however understand that that technology is being developed even as we speak.

In the meantime, here is a nifty trick you can use to increase your visibility.

You can upload a transcript along with your YouTube video. Google and YouTube will index everything within your transcript so make sure it is keyword rich.

#5: YouTube's Promoted Videos

Google, one of the top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!

YouTube's Promoted Videos feature helps you attract customers, viewers and subscribers to your business, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.

This is a great way to catch the eye of potential customers who might be interested in your service or product. You'll be most effective when you use attention-grabbing titles on your videos to attract the interest of potential customers.

YouTube alone can greatly influence the success of your social media marketing campaign; however it also works well with Facebook and Twitter. With the many great tools offered, if you aren't using YouTube as part of your marketing, you are missing out on an incredible way to attract new customers.

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Would You Delegate Your Work?

Would you delegate your work or masterpiece? Do you think that Leonardo da Vinci let some dude from a far away country work on the Mona Lisa? Do you suppose he delegated his art so he could hang out by the pool at his villa? Did Michelangelo outsource the painting of the Sistine Chapel? If he did, it probably wouldn't have taken him four years to complete, but it certainly wouldn't be the masterpiece we still marvel at half a century later.

Some tasks can and should be delegated. Outsourcing is a good thing, and vital to the growth of any small business. But some entrepreneurs get so caught up in the outsourcing craze that they delegate away their brilliance. In an effort to grow and scale, they end up giving away their greatest skill, asset or talent.

That's why, when it comes to video, I won't work with just anyone. Because of the time and creative effort involved in developing a video marketing strategy, or producing a customized video, I'm really selective about who I work with. It's part of my "red velvet rope" policy that ensures that I only work with ideal clients. Many colleagues have pointed out (rightly so) that I could make more money and take on more clients if I would outsource my creative services. They are probably right. I could take on more clients if I sent some of the work overseas. But the fact is, I'm too particular, too proud and too passionate to delegate the most crucial and creative aspects of my work.

I'd rather work with fewer clients who are absolutely over the moon about their video results than compromise on quality. Idea generation can rarely be outsourced. Creativity cannot be delegated. Great marketing strategy does not come from a worker bee 8,000 miles away who is making $3.00 per hour.

Take my accounting, my admin, my article distribution, but not my art! I have no problem getting a guy on fiverr to do my backlinks, but if a video production or video marketing strategy has my name on it, you can bet your sweet bippy it was created by me!

Now, I'm no Michelangelo - and your video masterpiece won't take four years to create - but I think we can all learn something from the Renaissance masters. Do what you do best and delegate the rest. Don't compromise on your brilliance. Don't let anyone else mess with your Mona Lisa!

YouTube Video Marketing Tips That Work Like Crazy