As web videos increase in popularity, you're probably wondering what style of web video is most appropriate for you or your business. Web videos are not only a great marketing tool, they are an excellent way to add personality to your website. But it's very important to consider the purpose of your video before you work out what style you want to make. Here are some of the types that have taking over our computer screens over the past couple of years.
Piece to camera
This kind of video can be filmed on a webcam. Typically low budget, these videos can either be amateurish or immensely effective marketing. They involve one person speaking to a camera about a topic. An amateur piece to camera web video might be a response to another person's video or something that's happened in the news. Conversely, they can be a great insight into the person behind the video. There are lots of "vloggers" - video bloggers - who release web videos weekly or a few times a week. These can be a great way to show off your personality and give your website a bit of flair.
Interview
Interview web videos make for engaging viewing. Interviews can be conducted with industry specific people that your viewers may find interesting or useful. They are also a good way to do cross promotion. Interviewees will likely share the end interview with their friends and there will be potential for you to be interviewed on their website or at the very least promoted on their various social networks, which can only be a positive thing.
Explainer
An explainer or explanatory video is often animated. They are useful videos to explain products that don't really lend themselves well to text, which is why animation is usually used in these videos. Explainer videos are very useful for websites, apps, web products or internet services.
Introductory or demo
Similar to explainer videos, these videos serve the purpose of introducing products, businesses or services. Whether these are live filmed or animated, they are becoming an essential for businesses. They act as very useful PR and marketing.
Product demonstration
These are becoming commonplace on retail websites. Statistics have proven that visitors to retail sites are 64% more likely to purchase items after viewing a product video. These videos can simply be added to a product page, showing how a product is used or briefly how it works.
Webinar
Webinars are a great way to instruct or teach audiences all at once. A webinar usually involves a presenter, somewhat like a university lecture, and a live chat. The main benefit of a webinar is that it allows audiences all around the world to connect with the presentation, ask questions and really engage with the content.
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These are generally the same as what you would see on television and in fact, many big brands ensure that their television ads are uploaded to the web at the same time, if not before they are broadcast.
These are just a few of the different types of web videos that are emerging as this exciting new field of digital marketing becomes more and more popular. What kinds of web videos do you use? What web videos do you think are the most effective for marketing?
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